Roubi L’ Roubi – Fashion Designer, Costume Designer, Creative Director
The internationally acclaimed couturier Roubi L’Roubi has dressed some of the world’s most influential men and women and created collections for many great names, including Huntsman, Holland & Holland and Henry Poole. He launched his eponymous label on New Bond Street in 2004, and recently spent several years as Creative Director of Huntsman, before focusing on his own label and costume design.
Before entering the trade, Roubi gained a degree in mechanical engineering at London’s Imperial College. This engineering background helped him develop an appreciation and understanding of form, fit and structure which he then put into practice working as a cutter and fashion designer. His academic training can be seen throughout his designs; every Roubi L’Roubi creation is exacting and structured, with comfort and wearability at its heart and crafted to strengthen or flatter the physical form.
His understanding of movement and fluidity has been acquired through a genuine love of nature. Roubi, a skilled equestrian, is a respected owner of champion dressage horses, with his Holstein stallion, H-Ekwador competing in the 2012 London Olympics.
Roubi does not believe in seasonal trends, but in dressing appropriately for every occasion. His elegant style and classically simple lines have earned him recognition from his peers demonstrated when he was invited to judge the industry’s prestigious Golden Shears awards for young tailoring talent.
A lover of history and heritage, Roubi collects antique books, paintings and archives. In his last role as Creative Director of Huntsman he developed a series of ready-to-wear collections based on a detailed examination of photography and patterns from the company's archives from the past 160 years. This includes suits, shirts and dinner jackets created by his predecessors at Huntsman for Hollywood legend Gregory Peck.
Womenswear has always been a passion for Roubi and while at Huntsman he increased the womenswear collections, introducing new bespoke pieces, from blouses and coats to striking silk gowns.
Most recently, his skill at designing for the feminine form has seen Roubi’s profile soar in LA. Recently accepted into the Hollywood Guild of Costume Designers, his film credentials are further endorsed by the release of 'Nina', featuring exquisite period designs for Zoe Saldana – the actress playing legendary songstress Nina Simone.
Roubi has now retired from Huntsman and is concentrating on developing his own womenswear collections, designed and hand made in his studio on Bond Street.